In 1921, Coco Chanel asked perfumer Ernest Beaux to create something that “smells like woman.” The resulting elixir would become the world’s most iconic fragrance. An instant sales success when it was born, Chanel No. 5 remains the grande dame of perfume sales to this day, with a bottle sold worldwide every 30 seconds.
Marilyn Monroe famously stated; “What do I wear in bed? Why, Chanel No. 5, of course.” She helped to make this fragrance famous.